Closed. Fire & Ice, located at Hotel de Ville in Alma, Wisconsin, is a charming French-style coffee and ice cream shop. It serves fair-trade espresso drinks, homemade pies, and decadent ice cream in a cozy, European-inspired space. Guests can also explore the Secret Garden behind the shop—a peaceful retreat with fountains, sculptures, and lush greenery. Whether stopping in for a sweet treat or relaxing in the garden, Fire & Ice offers a unique and memorable experience along the Great River Road.